A study on the “buy now” service of Bikroy.com and the causes of its success

Abstract

Bikroy.com is the leading e-commerce site of our country since its inception. Even before starting my internship in Positive Hub 360 they told me that I was going to work on their bikroy.com account. Bikroy.com launched their service of Buy now a few days before I started my internship and since day one of my internship I had to work on this new service of bikroy.com. As an intern I was very lucky enough to get the chances of going into client meetings and I saw how important this service was to bikroy.com and how passionate they were about this service. As I looked after the digital platform of bikroy.com in my tenure of internship in the newly made groups, as per their instructions my main goal was to promote and push the sales for those products whose are in the Buy now options. In front of my eyes I saw how bikroy.com overcame the problems of this service, how they tried to handle each and every query of their Buy now customers, their promotional campaigns etc. In my report I tried to find out the overall success or failure of this Buy now service until now from their customers perspective. I tried to find out what the customers like about this service, if they like it then why and if they don‟t like it then why don‟t they etc. queries like these by doing a survey. Along with that I also tried to explain the service in brief, tried to show my learning‟s during internship etc. Although the main topic of this report is about Buy now service but still I tried to cover and show something that I have learnt on those 3 months.