Enhancing female customers at Daraz Bangladesh

Abstract

This report contains the process Daraz Bangladesh is following to increase female customers in Bangladesh. Moreover, it also addresses the problems which the female customers face while ordering from Daraz and how they solve them. To market a product to the females, it is the crucial job for the marketer to study the female group like a foreign market. Although Daraz is the most leading online marketplace in Bangladesh, it is facing low female traffic in its website. It is one of a challenge, as the situation is to drive a higher rate of female traffic in Daraz’s website and coping up with the problem, Daraz has already started working on this issue. As it is dragging a back log so necessary steps are to be taken in developing customer relationship management. Developing relation with the females can lead and influence them to buy from the Daraz website for which some extra remuneration for specified customers can work like instantly in order to drive them to visit the website. Customer relationship management is one of a key factor to engage more females with the Daraz website and convert potential customers to new customers. Simply, to enhance female customer in Daraz, CRM is the strong RM tool to focus on. Moreover, they also need to work on various problems which the customers suggested. For example, ordering process, service quality, and customer service.