Optimizing property preservation in the USA: a strategic blend of HRM and marketing- a report on Apex DMIT

Abstract

This executive summary entails my internship experience at Apex DMIT Ltd. a leading proptech company in Bangladesh based on the US property preservation market. As there are a lot of strict codes and laws that a property needs to maintain unlike any other countries, Apex maintains and preserves these properties with its spread out vendor base. The services that consist of small repairs, inspections, grass cut, snow removals to even renovating an entire house. The scale of services and products that Apex DMIT Ltd. is from to any small scale work to any large scale work. This report highlights and describes my journey as an intern in Apex DMIT Ltd. which included my responsibilities as an intern, business development, my contributions to the company and the difficulties I faced during my internship. It also describes how Apex operates and how property preservation works, the management practices, the technology they use, how to provide the best customer service and be reliable. SWOT analysis and Porter’s five forces models are used to delve deeper and understand the company's difficulties, strategies, adaptiveness, operations and so on. Later on, this report also describes how I gathered and managed all the data that was needed to complete this report. Starting from the methodology, survey, and data collection every part of the process is mentioned.