How digital marketing platforms are contributing to the small and entrepreneurs' businesses - in Bangladesh E-Commerce Industry

Abstract

Internship is the chance to get the experience of a practical work environment. The actual objective of the report is to evaluate the contribution of digital marketing platforms to the small and entrepreneurs’ businesses. Firstly, this report gives us an overview of the E-Commerce sector in Bangladesh. After that, it concentrates on the literature review of the E-Commerce sector and the brief on digital marketing platforms to identify challenges and their contribution to the small businesses. Thirdly, the Job overview is given in detail. In the last part, the finding and analytical data from the entrepreneur’s point of view is given regarding the usefulness of the platforms used for digital marketing. The report is made to find out the effectiveness of digital marketing in the entrepreneur journey