Promotional activities and people's feedback on the advertisement of Chopstick instant noodles

Abstract

This report is based on the experience in SFBL, survey findings of Chopstick Instant Noodles and marketing promotional activities of Chopstick. First of all, the company overview has given as a mandatory part of the report. This also contains the history and sister concerns of SQUARE Group. In the meantime, it also included with the vision, mission, objectives, Management structure and quality assurance of SFBL which has been provided from their official website. Second of all, I added my personal working experience at SFBL. This helped me to get introduced with top Bangladeshi Corporate cultures. Thirdly, I came up with the overview of Instant Noodles Market in Bangladesh before launching Chopstick. Here, I added an authentic figure to identify which companies are dominating the Instant noodles Market in Bangladesh. Then, the SWOT analysis of Chopstick and Marketing Promotional activities has been given respectively to know the performance of SFBL’s marketing strategies. Last but not the least; I came up with the findings of my survey which I took from 150 respondents. Finally, I also gave a recommendation which is needed to be done by SFBL Marketing Department. This are the core criteria’s of the report to make it fulfill and more informative.