Effectiveness of digital marketing in Bangladesh

Abstract

The following internship report is a reflection of my work at Unifox Digital Media and my understanding of the digital marketing industry and how it functions. My internship had started on the 1st of September 2015 and ended on 3rd February 2016. During these four months, I was rather treated as a full-time employee at my workplace and gathered experience that helped me grasp a basic idea on how digital agencies function in Bangladesh. The report initially contains a brief introduction of Unifox and some of the services it provides. Afterwards, the significance of the study is mentioned along with the services Unifox provides. The Effectiveness of Digital Marketing in Bangladesh is then thoroughly discussed from the way Digital Marketing works to how Smartphones have been a dominating factor in the growth of Digital Marketing in Bangladesh. Some of the recent trends of Digital Marketing are then discussed followed by the digital presence of Telecom Industries in Bangladesh. The report has been integrated with a lot of data tables that verify the significance of digital marketing in our country. However, like every other industry, digital marketing has some flaws as well, as a result, some recommendations have been provided as well. The report has been made in a very short time and some of the data provided on the report may not be accurate by the time it is evaluated as we know digital analytics literally change every day. In spite of all that, I believe this report has enough reasons to appreciate the effectiveness of digital marketing in Bangladesh.