Effectiveness of Facebook advertising for marketing promotions and its influence on consumer

Abstract

Digital Advertising is a vast term which is not possible to learn with a small period of time. With the help of my supervisor and colleagues I have tried to implement and contribute some of my knowledge while doing the internship. This report has divided into three different parts. In the first part description of my internship , secondly about the organization amd its work process and finally the research topic with the findings and analysis. I have tried to collect all the information regarding the topic to make a fruitful outcome so that in future it can be useful to my career also my fellow and junior mate. All the information are based on my experience, observations, one to one interview, online survey and also took the insights from the journals and article. While writing the report I tried to make sure that no confidential data has been used here out of the policy. The objective of this report is to find out the effectiveness of Facebook Advertising for marketing promotions and its influence on the consumer while making purchase decision. First of all, this report gives a concise idea of digital advertising on Facebook of different ads; followed by how it works for the marketing promotions and its affects on the consumer while they purchase decision. This study also reflects the Key Assessment and Observation of the company and industry which is to understand the performance of the company.