Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited

Abstract

Daraz Bangladesh Limited is one of the leading online market place, where people can order all sorts of different products. It has opened a lot of business opportunities. Daraz created a trend of online shopping in country wide within a short period of time. The following internship report is a reflection of my work at Daraz Bangladesh Ltd. and my understanding of the digital marketing industry and how it functions. By the work experience, I have gathered as an Intern in the Branding and Growth department from April 16, 2018 until July 16, 2018. During these three months, Daraz employees treated me as a full-time employee like them and gave me a friendly atmosphere to understand the whole workplace. This report was made after getting the first hand experience from digital marketing and the importance of digital marketing in present era and this report will help the reader to understand the importance, recent priority of digital marketing and also various concepts of digital marketing. In the beginning of the report, I started with company overview, to give a good understanding about the company. From the background history to different categories, everything is provided in that part. After that, I added the job description part that I did for three months. I have given the whole brief details about my job and the responsibilities I had.