A report on the effectiveness of the “4 Crore Users Celebration Thematic Campaign TVC” of Banglalink

Abstract

This report is about the measuring the effectiveness of the recent released TVC of Banglalink which is a 4 Crore user celebration thematic campaign. As one of the biggest players of the telecommunication industry Banglalink does not lag behind when it comes to making a remarkable TVC. In Q1 of 2023, Banglalink reached a milestone of 4 Crore Subscribers and so they linked the celebration to the message of the new TVC and gave it a celebration vibe to connect more emotionally. As an intern of Brands and Communication of Banglalink I got the chance to work directly in the TVC as well as in the post campaign. So, I took advantage of the opportunity and decided to measure the effectiveness of this TVC. On the other hand, to measure its effectiveness I have considered previous two TVCs. One is Q4 2022, 4G Campaign and another one is Fifa Campaign. Among these three some KPIs is being measured, and through the analysis of the result the effectiveness will be measured of the recent TVC.