Logistics management in cement manufacturing industry: a case study of Seven Rings Cement in Bangladesh

Abstract

The objective of this thesis was to assess the Logistic Process of Seven Circle BD Ltd. The company is a middle-size company specializing in the Manufacturing of Cement .Main focus on to deliver the goods to the end user via sales and marketing team through different modes of transport. However, the rapid development in the various areas of the logistics industry poses great challenges to the company. The theoretical framework of the study consists of two major theories: business SWOT analysis and logistics process. The background research was conducted by means of both quantitative and quantitative methods. The qualitative method included a face-to-face interview with the supervisor of the logistics department and several interviews with the company’s customers. The quantitative analysis was carried out by means of questionnaires which were sent to the employees of the company. The results of the study show that there are many important objectives for development in the areas like marketing, information system, customer service of Seven Circle BD Limited. Based on the results, the company should focus on its operations in these areas to face the challenges of logistics industry in the future.