Comparative analysis on various media campaigns of Grameenphone

Abstract

Grameenphone Ltd is the leading telecom service provider in Bangladesh. Its wide area of seamless network and excellent customer service makes it to be the number one mobile operator in Bangladesh. It has been holding the number one position since its inception and till now held the position with dignity. This glory of Grameenphone is because of its resources; the talented pool of employees who continuously work hard, utilize their know-how and give their best for the benefit of the organization. I was lucky enough to be a part of this beautiful organization for 3 months where I could explore and extract an amazing work experience from the most talented pool of employees. The work I did was exciting and at the same time gave me immense opportunity to meet new people and gather tons of experience which I definitely will use later in my life. The fact that I worked with the media team means that I worked with different campaigns. This report presents my work experience and learnings that I have acquired in these three month of internship in the marketing department. Also I have presented my analysis on the various media campaigns of Grameenphone Ltd. which is of a definite time frame and talks about the various parameters of marketing which helps it to be analyzed with accuracy and precision. Later there is a brief comparison with another telecom giant, Vodafone of Ghana but of the same time frame, which helped me to properly link the two companies’ parameters and draw some conclusions from them. The most staggering of which is awareness of campaigns and media types opted by the operators.