Overview of the HR recruitment of PR Department

Abstract

Under the Bachelor of Business Administration (BBA) educational modules, the internship program is mandatory for BRAC University students in order to orient them with the corporate world. As a BBA student, I have had the opportunity to do my internship in BIFFL's Public Relations Unit, and this report reflects my learning in that organization. Bangladesh Infrastructure Finance Fund Limited is a government-owned Non-Banking Financial Institution operating since 2011. It was built up to address the importance of putting resources into the substructures and PPP agreements of the nation. Later, an organization recall allows for the inclusion of private accomplices. (BIFFL, 2019). BIFFL plans to attract private ventures from nearby and outside financial specialists and to put resources into organizations carrying out framework ventures based in Bangladesh. BIFFL is also committed to environmental protection (BIFFL, 2019). When BIFFL considers any investment deal, green economy and environment friendly projects are their top most priority. To build a beneficial relationship between the public and the media, Public Relations is a strategic communication process used by individuals, businesses and organizations. A public relations specialist develops a specialist communication plan and uses media or other direct and indirect media to create and maintain the company's positive image and a strong relationship with the target audience. BIFFL has set up a PR unit to raise awareness of the company and build a good relationship with investors, government officials, employees, vendors, other financial firms and all other stakeholders.