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Merchandising development of Nestle Bangladesh Limited

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bracu.type.groupStudent Works
dc.contributor.advisorArifuzzaman, S.M.
dc.contributor.authorHassan, Tanvir
dc.contributor.departmentBRAC Business School
dc.date.accessioned2015-07-13T06:18:10Z
dc.date.available2015-07-13T06:18:10Z
dc.date.copyright2015
dc.date.issued6/20/2015
dc.descriptionCataloged from PDF version of Internship report.
dc.descriptionIncludes bibliographical references.
dc.descriptionThis internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.en_US
dc.description.abstractThis report attempts to investigate Nestle Bangladesh Limited’s the current merchandising scenario in the markets of Dhaka Metropolitan. As part of the “Merchandising Development” project, undertaken by the Sales Department of Nestle Bangladesh Limited, this report includes information and analysis regarding the visibility and merchandising of Nestle products in retail markets, which have been collected via continuous market visits. The results show that almost 15% of the total retail outlets in 5 territories have major merchandising issues where as the rest are in good condition, as per the Nestle merchandising guideline.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityTanvir Hassan
dc.format.extent50 pages
dc.identifier.otherID 11104133
dc.identifier.urihttp://hdl.handle.net/10361/4238
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectBusiness administrationen_US
dc.titleMerchandising development of Nestle Bangladesh Limiteden_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)