Understanding customer behavioral change in X- integrated marketing agency

Abstract

This report is about my internship journey at X- Integrated Marketing Agency. During my internship I have learned a lot about digital marketing and other aspects of marketing. The emergence of marketing has changed severely thus my emphasis on this report will be on understanding customer behavioral change in X- Integrated Marketing Agency. Currently in this era of digitalization and technology, people are connected through social media. A lot of media and other channels are operated through social media. With the help of digital marketing, customers can now be easily reached and has more impact now a days. As customers are now carrying out several tasks online, we can predict and analyze their behavior with the help of data collected online. X- Integrated Marketing Agency currently supervises several accounts of clients through which we serve customers in different levels and manners. Therefore, in my report I will be working on how we can understand customer behavioral change through X- Integrated Marketing Agency.