Analyzing the impact of field marketing in business growth of Zas Corporation’s Dermal wings

Abstract

This study is mainly based on Zas Corporation’s dermal sector. Zas Corporation is a pharmaceutical company which exports and imports medicine and medical equipment from different countries all over the world. Zas Corporation deals with the doctors all over bangladesh. Zas Corporation began its journey 16 years ago. And Now, It has a total of 11 wings including Dermal. They export in total 38 countries and in Bangladesh and their main clients are the doctors. Which provide skin care with a wide range of overseas products which supply medical equipment in various derma care centers over Bangladesh. And sales grew by the doctors when they prescribed their medicine. And field sales people have most of the appreciation regarding this. They represent both the company and products to their clients and convince or help them to have a good perception about their products for better sales.