Effect of Covid19 on growth of Electronics manufacturers focusing on Walton Group

Abstract

The report is prepared as per the requirement of internship phases of MBA program of BRAC University. In this research work I showed the effect of the covid19 on Walton group. Walton group is the leading electronics, home appliances and IT devices manufacturer of Bangladesh. The production plants situated in kaliakoir, Gazipur is being treated as one the largest along with all kind of high technological facilities. I am working in this organization from March, 2019. In this report initially I tried to identify the impact of covid19 on the global electronics manufacturers and also on the other Bangladeshi manufacturers from this industry. I found a lot of insights while working on the situation of Walton group during the pandemic. I have interviewed top level managers from different departments to analyze the situation. The supply chain department and production units faced their most difficult times in this period. The company mostly depends on China and Taiwan for the supply of raw materials and it was being stopped. The production was also being stopped for a certain period due to lockdown and for the shortage of raw materials. Even after the opening of the Chinese factories and the shipping lines there was scarcity of the raw materials in international market. From May 2020 the company resumed their regular activities and planned to recover the revenue while things started getting normal slowly. They maintained strong communication with the suppliers and the shipping lines to get the supply of raw materials on time. The company designed attractive offers and campaigns with giving more focused on online sales and e-commerce platform to generate sales. Moreover, the frontline employees gave their full effort to resume the operation of the company. So, in conclusion, my research found that though Walton group suffered for covid19 in the initial months but now they are strongly overcoming the situation.