The major challenges faced by the sales executive of IFIC Bank limited

Abstract

This Report represents the working experience on private sector commercial Bank operated in Bangladesh named “IFIC Bank Limited” as internship report for BBA Program. IFIC Bank intends to set standards as the Market leader in Bangladesh. It will demonstrate that better service and understands customer needs can provide efficient, friendly and Modern full service banking on a profitable basis. The main objective of the study is to get knowledge about the Retail Banking of IFIC Bank Limited and also identify the major challenges that sales executive faced while meeting the sales target. Besides the objectives of the study is to have knowledge about dealing with the customer. In this report has discussed about the IFIC Bank Ltd. Mission, vision, organ gram, of IFIC Bank Ltd. In chapter four is basically discussion about retail banking and its product and marketing policy, Retail marketing, Channel development, Retail risk, Alternative Banking. IFIC Bank is maintaining its competitiveness by leveraging on its online Banking software and modern IT infrastructure. Its retail division is an excellent banking division of it. The operations process of Bank is smooth and excellent. Banking Operation must be accomplished through proper training, remuneration and job satisfaction. Latest development in the business should be introduced accordingly. Since the whole process is largely depend on human skill, properly planned training program should be arranged and implemented for the improvement of technical and conceptual skills of the dealing officers. So From this report I can say that it is the pioneer amongst the local banks in Bangladesh.