Financial effectiveness of sales promotional activities

Abstract

This report is prepared on the basis of my three-month practical experience at “Square Toiletries Limited” one of the largest and leading "Fast Moving Consumer Goods" company in Bangladesh. This internship program helped me to learn about the practical scenario of a Toiletries Company. SQUARE Toiletries Limited is a dynamic and leading countrywide toiletries product manufacturer and also producer. It is another concern company of SQUARE group. Square toiletries limited (STL) started in 1988 as a division and ISO: 9001 certified company. In 1994 square toiletries limited began its journey as a private limited company. This report has been presented based on my observation and experience gathered from the company. The organization has many divisions and departments but the focus is given more on the Accounts and Finance division situated in the SQUARE Centre 8th floor. I got the opportunity to work in “Accounts & Finance” department. The report is based on sales promotion practices and policies At Square Toiletries Ltd. The purpose of the report is to evaluate the sales promotional activity in the company. After experiencing the real scenario of SQUARE Toiletries Limited in terms of their different sales promotional project a lot of recommendations came up. The report also consist recommendations and conclusion according to my point of view, which I think would improve the environment of the organization if implemented.