Success of digitalization in the field of below the line marketing in Bangladesh. analyzing digital world project of Asiatic Exp Marketing Limited

Abstract

The pioneer of below the line marketing is Asiatic Experiential Marketing Limited, is the biggest and an industry leading company. I was very blessed to have completed my internship in their company, I have been exposed to a wide variety of ideas, executions and marketing elements that is globally recognized. I have closely worked on the event and yearlong campaign “Digital World”, the campaign was planned and organized by us and hosted by the Government of Bangladesh. The event set standards and was the first of its kind in the entire nation and the event was a prominent event throughout South Asia. The event showcased the upgraded IT system and advancement of the ITES industry, the event-built opportunities globally. The whole event created a unique experience, my views and ideations were customized from the brief and requirement of the client. I have helped put my ideas into designing the theme, focus on executing the event virtually. The planning process was very simple, but making the plan come into an action was a challenging task. The virtual seminar and workshop set new levels and it created a standard for the future event. Through this project and internship at Asiatic Experiential Marketing Limited, a lot of things were learnt and I have managed to put the theories into practices. The overall internship period and the events that I put into plans and execution has made me appreciate the hard work done by my co-workers. I am very grateful for the guidance by my respected faculties at Brac University and my seniors from office who was there to guide me throughout my time at Brac University.