Leveraging information systems for financial inclusion: a case study of bKash in Bangladesh
| bracu.degree.level | Postgraduate | |
| bracu.type.group | Student Works | |
| datacite.rights | Open Access | |
| dc.contributor.advisor | Shuvo, Shihab Kabir | |
| dc.contributor.author | Moses, Ojuka | |
| dc.contributor.department | BRAC Business School | |
| dc.date.accessioned | 2025-09-03T05:38:05Z | |
| dc.date.available | 2025-09-03T05:38:05Z | |
| dc.date.copyright | 2025 | |
| dc.date.issued | 2025-08 | |
| dc.description | Cataloged from the PDF version of internship report. | |
| dc.description | Includes bibliographical references (page 21). | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2025. | en_US |
| dc.description.abstract | bKash, Bangladesh’s leading mobile financial services (MFS) provider, serves over 70 million users, processing 2 billion transactions annually by 2023 (bKash, 2023). This case study examines how bKash leverages information systems to address scalability, cybersecurity, and e-commerce integration challenges to promote financial inclusion in a country where only 50% of adults had bank accounts in 2021 (World Bank, 2021). Key issues include rural transaction latency (60% 4G coverage), phishing vulnerabilities (15% user exposure), and low rural e commerce adoption (10%) (GSMA, Bangladesh Bank). Proposed solutions involve edge computing, AI-based fraud detection, and logistics partnerships, grounded in systems theory, NIST framework, and digital platform theory (Laudon & Laudon, 2019; Parker et al., 2016). These strategies aim to enhance rural access, security, and digital commerce, ensuring bKash’s mission to empower underserved populations. | en_US |
| dc.description.degree | Master of Business Administration | |
| dc.description.statementofresponsibility | Ojuka Moses | |
| dc.format.extent | 21 pages | |
| dc.identifier.other | ID 22204277 | |
| dc.identifier.uri | http://hdl.handle.net/10361/26650 | |
| dc.language.iso | en | en_US |
| dc.publisher | BRAC University | en_US |
| dc.rights | BRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | bKash Limited | en_US |
| dc.subject | MFS | en_US |
| dc.subject | Mobile financial services | en_US |
| dc.subject | Financial inclusion | en_US |
| dc.subject | Cybersecurity | en_US |
| dc.subject | E-commerce | en_US |
| dc.subject | Information systems | en_US |
| dc.subject.lcsh | Financial inclusion--Technological innovations--Bangladesh. | |
| dc.subject.lcsh | Financial services industry--Technological innovations. | |
| dc.subject.lcsh | Electronic funds transfers--Security measures. | |
| dc.subject.lcsh | Banks and banking, Mobile. | |
| dc.title | Leveraging information systems for financial inclusion: a case study of bKash in Bangladesh | en_US |
| dc.type | Internship Report | en_US |