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Leveraging information systems for financial inclusion: a case study of bKash in Bangladesh

bracu.degree.levelPostgraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorShuvo, Shihab Kabir
dc.contributor.authorMoses, Ojuka
dc.contributor.departmentBRAC Business School
dc.date.accessioned2025-09-03T05:38:05Z
dc.date.available2025-09-03T05:38:05Z
dc.date.copyright2025
dc.date.issued2025-08
dc.descriptionCataloged from the PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 21).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2025.en_US
dc.description.abstractbKash, Bangladesh’s leading mobile financial services (MFS) provider, serves over 70 million users, processing 2 billion transactions annually by 2023 (bKash, 2023). This case study examines how bKash leverages information systems to address scalability, cybersecurity, and e-commerce integration challenges to promote financial inclusion in a country where only 50% of adults had bank accounts in 2021 (World Bank, 2021). Key issues include rural transaction latency (60% 4G coverage), phishing vulnerabilities (15% user exposure), and low rural e commerce adoption (10%) (GSMA, Bangladesh Bank). Proposed solutions involve edge computing, AI-based fraud detection, and logistics partnerships, grounded in systems theory, NIST framework, and digital platform theory (Laudon & Laudon, 2019; Parker et al., 2016). These strategies aim to enhance rural access, security, and digital commerce, ensuring bKash’s mission to empower underserved populations.en_US
dc.description.degreeMaster of Business Administration
dc.description.statementofresponsibilityOjuka Moses
dc.format.extent21 pages
dc.identifier.otherID 22204277
dc.identifier.urihttp://hdl.handle.net/10361/26650
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectbKash Limiteden_US
dc.subjectMFSen_US
dc.subjectMobile financial servicesen_US
dc.subjectFinancial inclusionen_US
dc.subjectCybersecurityen_US
dc.subjectE-commerceen_US
dc.subjectInformation systemsen_US
dc.subject.lcshFinancial inclusion--Technological innovations--Bangladesh.
dc.subject.lcshFinancial services industry--Technological innovations.
dc.subject.lcshElectronic funds transfers--Security measures.
dc.subject.lcshBanks and banking, Mobile.
dc.titleLeveraging information systems for financial inclusion: a case study of bKash in Bangladeshen_US
dc.typeInternship Reporten_US

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