Necessity of offline marketing for e-commerce in Bangladesh

Abstract

Business has been running the entire world for hundreds and thousands of years. Throughout time it has changed its shape in many ways. In this era internet is considered as the greatest technological advancement which is undoubtedly true. Now to make the best use of it we have to use it for business. Thus the latest and greatest form of business is business on the internet. There are different businesses on the internet all of them fall into E-Business. But businesses that directly deal with money are known as E-Commerce. Reading this report a reader will get an idea about the E-Commerce industry in Bangladesh, its history and Kaymu.com.bd. As it is an internship report and I was lucky enough to complete my 3 months internship in the content management department of kaymu.com.bd. Reading this report a reader will get the idea how an E-Commerce website works, how do they make money and detailed process of how to manage the content of an online market. In this I also focused on marketing of E-Commerce businesses. Most of the E-Commerce businesses only do online marketing. This report will focus on how off line marketing helps the E-Commerce businesses. To prepare this report I have done a research collecting primary data. For the survey I had to collect data from people who use internet either regularly or sometimes. I collected data through both online survey and direct survey using the same questionnaire. After collecting data using excel I analyzed it and included them in this report through pie chart. Comparing different important variable I drew a conclusion and gave few recommendation at the end.