Leadership & responsibility of sales & customer service at M/S A.K. Das

Abstract

This report highlights the background of a traditional rice business and how it functions. The business is around 100 years old and now it supplies rice to many customers across Bangladesh. In the era of digital marketing and technology, business doesn't have any digital marketing practices, but a huge number of people buy rice from them and become loyal customers. Next, I talked about the organizational practices that they follow. Such as Management practices, marketing practices, and financial practices. To understand more properly I have done an analysis of the organization, like SWOT and Porter’s Five Forces analysis. There is some process for developing the organization and recommendations are provided for a few issues of the business.