Measuring effectiveness of marketing communications of corporate social responsibility of IDLC Finance Limited

Abstract

While financial sector of Bangladesh is getting more competitive and more complex situation is increasing, Corporate Social Responsibility is the one way to know how a company or financial institution is trying to reach to the stakeholders to cope up the financial up downs in Bangladesh. Among Non-Banking Financial Institutions, IDLC Finance Limited is doing good with a good range of profit and it is spending good amount of their profit in CSR. With a dedicated CSR team IDLC Finance Limited is communicating its CSR activities on various platforms. Having a curiosity, this report is done to measure the communication strategy of CSR of IDLC Finance Limited where a survey has been taken to know whether the target group knows about the CSR activities or not. All the CSR activities of IDLC Finance Limited has done in a way to help the deprived people of rural areas and some of the activities to help students in their education and learning. While CSR is one of the major parts of IDLC Finance Limited, the actions to spread awareness is also where different strategies are being followed.