Popularizing MFS (bKash) among the female population in Bangladesh

Abstract

This internship report is based on my work experience as an Intern at bKash Limited in the Brand Marketing department. In this report I have included in sequence my internship experience, details about the company and their departments and services and finally my research that was assigned to me. In the first chapter I have talked about how the internship has helped me learn and acquire certain skills. The second chapter contains overview of the company. It also includes the different managerial practices followed by bKash Limited. A summary of the limitations, strengths and weaknesses has also been included in this segment. Furthermore, in the final segment, I have included my research on ‘Popularizing bKash among female customers of Bangladesh’. It also includes the recommendations on my part for bKash Limited.