Visual merchandising: comparison of shelf hiring of different Fmcg companies and its impact on sales

Abstract

Square Toiletries Ltd (STL) is the leading Bangladeshi manufacturer of toiletries and cosmetics products with over 50 international quality products. STL started its challenging journey with branded coconut oil under the brand “JUI” in 1988. Currently STL, an ISO 9001: 2000 certified company, is operating with the trust of Bangladeshi consumers with 16 leading brands. STL has been serving the unique needs of Bangladeshi people and exporting its products to more than 15 countries. I was appointed in Marketing Department as an intern. From production of the product to spreading it into the market, the marketing department plays strategic and vital role. My internship report is on “Visual Merchandising: Comparison of shelf hiring of different FMCG companies and its impact on sales”. This report is designed in four major chapters. Initially the opening words about the report were described in the first segment titled “Introduction”. The next segment “Overview of Square Toiletries” contains the history of Square Toiletries, its values and Organizational structure. Next two chapters are on my intern experience and the project part. In chapter three I have briefly described my key responsibilities and involvements as an intern of Marketing Department and in project part I have discussed why visual merchandising is such an important fact in modern business world and also researched on how different fmcg companies are managing their different shelf hiring strategies and what amount of impact it‟s creating on the sales of the product. After all these I have finished my report with few suggestion like what they should and what they should not which I found while my internship period and felt that they are lacking behind and concluded my report expressing my gratefulness towards the organization and with the references.