Brand awareness and brand perception of ‘Mr. Cookie’

Abstract

It has become imperative for the companies to establish brand awareness in order to survive in the business world with competitors. ‘Mr. Cookie’ brand started its journey at 1978; as it is an old company it is a challenge to keep up with the competitors and adapt to changes by building brand awareness and making the consumers perception favorable. In this report, it has been tried to find whether the consumers are aware about ‘Mr. Cookie’ and what the consumer’s perception about it is. For this, I did a survey on 100 random people for this report. 80 respondents through online Google form. The rest 20 respondents were from supermarkets ex- Swapno, Agora and some local markets where I conducted market survey. The respondents were asked relevant questions to know their awareness level and their perception about the brand ‘Mr. Cookie’. From the survey results, it can be said that ‘Mr. Cookie’ is still quite successful in providing customers with quality biscuits. Most of the customers responded positively about its unique taste, quality, brand recognition, nostalgia factor. In fact, they were also willing to recommend it to their friends and family. But the daunting factor is that A.T Haque needs improvement to fill the significant gap between their products and the mother company; as most of the respondents failed to name other products of the company. In the later phase of this research report, findings of this research were included. In which sector they were decent and in which sector they had shortcomings were discussed in the findings part. A clear picture has been attained from those findings and based on that some recommendations have been made so that A.T Haque Ltd can regain their market position and continue to succeed and grow in the long run.