Reasons- why ACI Limited should start B2B online store for consumer brand

Abstract

The internship is a mandatory part to complete my graduation. Every business background student should go through this rather than going for thesis paper to know the crucial factors of the business world. As a student of BBA, it is very important to understand business around the world for me. After completing four years of graduation life I went to gather practical knowledge as a part of my academic knowledge. During my internship period, I worked with the marketing team of ACI Consumer Brands, ACI Limited. ACI Consumer brands is one of the leading Company among all the companies in FMCG market in Bangladesh. ACI limited is a financially very strong and stable company. They have very good marketing skills and selling network all over the country. For in-house customers (employees) they have own website to sell products with different discount and other packages. They have excellent ability to make their customer satisfied and give them proper service, which is proof of the company’s dedication as the market leader in Bangladesh. In this report, I have included all the experience which I have learned from ACI consumer brands limited. besides that, I have also suggested ACI limited to go for a new stage in this era of the Internet. To make this report verified I made a survey of different parts of Dhaka. From where I got 50 respondents. Hence, here the good news is everyone is ready to use technology for their business purpose. If ACI Limited starts online B2B online store for retailers than both of the party will be beneficial for different side (i.e. financial, time, provide more service, a fast reflection of products from final consumers.)