Role of corporate communication during times of crisis

Abstract

As a developing economy, the challenges faced by Bangladesh are vast and complex. Our country is threatened by multiple external factors, such as ecological devastation, changes in the climate, unstable political front, economic inequalities, all inevitably leading to youth unemployment. Bangladesh Youth Leadership Center aims to aid in this damaging outcome, and bring about revolutionary change. By cultivating traits of courage, competence and compassion in the youth, they aim to provide a rising generation of robust leaders. My primary objective to establish in this report is the importance and significance of corporate communication during crisis management. The world economy is in shambles, and every firm is scrambling to stay afloat during this critical time. During this time, the single most important division to lead company branding is the Marketing and Communication team. This report therefore delves in-depth about how corporate communication is utilized to battle against a global pandemic. Furthermore, my objectives also include the purpose of this report to fulfill future contingencies by planning ahead. My initiative for this report is to build on a comprehensive outlook on the ways that marketing and communication can effectively connect a company to its consumers, even when the economy is struggling.