The impact of trade activation and promotion in trade channel to increase business volume

Abstract

Square Toiletries Limited (STL) is one of the largest and leading "Fast Moving Consumer Goods" company in Bangladesh. This report provides an in-depth analysis and interpretation of "The Impact of Trade Activation and Promotion in Trade Channel to Increase Business Volume". It consists of the job responsibilities I was given during my internship in the Marketing Department of STL. A detail of my critical observation is given about the internship activity and the company along with recommendations. Furthermore, the report covers a detail about the internship project. In addition, the report includes a description of relation between trade activation and business volume, the details of Jui market activation program designed for June and July 2016 and the impact analysis of the activation program. Some possible recommendations have also been included from the overall analysis of the internship program.