Analysing retail banking model of National Bank Limited

Abstract

National Bank Limited is started its journey on March 28, 1983. From then it has been executing its banking operations throughout the whole country very effectively and efficiently. National Bank Limited’s service and facilities are the latest to convince all of its consumers. To reach its consumers and reach at desired organization goal is only possible by giving valuable service to the customers. Along with services, they have better relationship with customers so that they can know their need and wants. Retail banking service is desirable to take hold of the most consumers in this era because customers are more conscious about products and services. To keep pace with competition in the market National Bank Limited try to provide their best retail products and services to serve their customers. This report is consisted with brief discussion of retail banking program, its products and services and analysis of retail banking model including comparing with other banks. In the last part of report I have mentioned some handful findings and recommendations with the conclusion that might be accurate way to overcome the drawbacks of National Bank Limited.