Impact of mobile app-based service on customer loyalty in food delivery organization: a case of Foodpanda

Abstract

People are getting increasingly conscious of comfort and time cautious. They are getting too busy to continue having joy in life. New technologies are periodically introduced to connect individuals all over the world. People are so attached to their phones that they have an intense need to use them for all of their daily needs. That is why business is consequently concentrating on the web and apps. Many new apps are also released each day. Businesses in the new era are concentrating on app-based services as well. Websites and mobile applications are now crucial components of services. People buy daily necessities like food, electronics, healthcare, cosmetics, and clothing online. As consumers are more inclined to conduct business online, mobile banking has been offered. Everything is getting very user-friendly and one tap right away. With the help of Foodpanda, an online food delivery service, consumers can place quick orders for their preferred meals, essential groceries, or prescription medications from a variety of restaurants, stores, and grocery outlets. Foodpanda is well-liked by its users because of its user-friendly interface and reliable delivery service. In the first chapter of this project, I provide an overview of my internship with Foodpanda Bangladesh, outlining my roles and responsibilities as well as the lessons I took away from the experience. Additionally, I covered the organization, its procedures, and its departments in the second chapter. The project portion where I attempted to demonstrate the customer's loyalty to mobile app-based services was covered in the third chapter. using feedback from Foodpanda users to concentrate on the delivery service.