Digital marketing activities of Nordic Express Limited

Abstract

Nordic Express started its journey in 1984. For an agency, the service quality is very important to satisfy its clients and delivering the service in the shortage possible time is another challenge. Complication becomes so critical when an agency needs to deal with both of the client group one is Social Client and Another one Corporate Client. Each of the groups has a distinguished set of complications in order to provide the service. But Nordic Express has managed over the years the finest possible ways to serve its clients. Nordic Express not only deals with the client, it also has some ventures that it needs to regulate. Apart from those digital issues, Nordic Express is working on many big digital campaigns of their corporate clients. Clients such as SF Express Co., Ltd. Mobil – MJL Bangladesh Ltd.etc. Are main stakeholders of Nordic Express. Dhaka International Motor Show and US Trade Show are two of those biggest digital campaigns they have done so far. In order to carry the study we have collected several secondary data from the past annual reports Finally we have also suggested various probable solutions those we feel can be of help in order to improve the situation and recommended various other options to develop the overall service and customer Satisfaction.