Demand analysis of Golden Harvest Agro Industries Ltd.

Abstract

This report is based on Golden Harvest Internship program is the pre-requisite for the graduation in BBA. Classroom discussion alone cannot make a student perfect in handling the real business situation; therefore, it is an opportunity for the students to know about the real life situation through this program. A report has to be built for the university and organization requirement. The topic of the report is “Demand Analysis of Golden Harvest Agro Industries Ltd.” The main purpose of the report becomes very clear from the topic itself. The report discusses about the different term and condition, rules and regulation of the new department of Golden Harvest This report is completed based on my ten week internship in Golden Harvest at Shanta Western Tower. This is an orientation report that contains the real life day to day working experience of different tasks of the Department of marketing of Golden Harvest. It is the leading agro industries Ltd. of Bangladesh. To serve the nation, Golden Harvest does some activities like colleting the raw material from the core of the crop fields, processing the materials with collaboration of foreign production managers, store the final products, supply the products through distributors’ etc. Agro industry is the main concern of this company. Besides it has other wing industries like cold chain, food, developers, info-tech, partex aviation, life insurance etc. The new addition of this company is the ice cream department. The ice-cream industry in Bangladesh is growing steadily at around 12% every year and has been establish at BDT 10 billion in the fiscal year 2014-15. Golden Harvest has recently launched its ice-cream brand which offers 40 various variants including sticks, cups, cones, calippo, sorbet, tubs, cakes and many more. This report is based on actual information and working procedure practiced in Golden Harvest. The overall GH( Golden Harvest) management has analyzed to give a clean idea about the company. Finally it can say that honesty, reliability, thoroughness and willingness to be open to new ideas and new ways of meeting customer needs are most important for success. The last part ends with competitive analysis, SWOT Analysis, recommendations and conclusions.