BTL marketing and its impact on brands a case study on Analyzen Bangladesh Ltd

Abstract

The report is compiled based on my 3 months practical experience of working with a digital marketing agency. It’s a compilation of my observation on working with an agency team. The report has established focus on how an agency operate, team coordination of Analyzen and covers a significant portion of the study on BTL marketing. The objective of this report is providing a hindsight on my learning experience in a corporate work space. and prove my ground on the impact of BTL marketing activities. This report comprises in three main sections. First chapter consists of organizational overview, operational nature of an agency and major campaign activities conducted by Analyzen. Second chapter consists of internship experience, my job profile and learning experience. In the third chapter, Impact of BTL marketing is analyzed with two case studies on two big brands Clear Men and Surf Excel. The case studies are presented in the third chapter of my analysis to prove my ground on effective digital promotion and creating brand awareness. Moreover, to properly determine the level of advancement in BTL I have shortly described about Facebook Ads manager and role of data analytics in the modern marketing age. Alongside the discussion of BTL marketing the report provides short hindsight on 360-degree marketing communication.