Popularity of FM radio advertisements in Bangladesh: current attractiveness and the future

Abstract

Spice FM officially started its journey on 13th September 2013 incorporated as a private limited company under the proper authority and it has started its full commercial broadcasting from 1st September, 2016. Within very short time this station becomes most modern, stylish and trendy FM radio station of the country with state of the art technology. Generally, Spice FM has high energy sound and covers every walk of life in fashions that attracts its clients, partners, patrons and listeners and virtually gets them glued to the tuners. FM radio is the one and only live media now a days and it’s always on time. This is the mass people’s media and every level of people listens to this medium because it is the most affordable as well. If a company wants them to be heard in the most fast and effective way then radio is the number one choice for them and hence comes radio advertisements. People are getting more diverse and creative in terms of radio advertisements and the current attractiveness as well as the future is very shiny. I have 96.4 Spice FM has been serving in the advertisement sector from the beginning with 100% success rate and we will get to know about it in detail in the report.