How Digital Marketing impacts in Advertising Agency over regular marketing: A perspective on SkyWalk Solutions Advertising Agency

Abstract

I have completed my internship at SkyWalk Solutions. I have joined as an intern in Media and Strategy Department. In this report I have wrote about my experience in SkyWalk Solutions, particularly in media buying, making pitch, company research, Ad’s report making etc. I got the opportunity to work with different local and multinational companies like Bashundhara Group, Bombay Twist, Asian Paints, EnergyPac, Aakash Group BD, Toggy World etc. and also analyzed the role of Digital Marketing Communications from old traditional marketing for these clients. In 2016, SkyWalk Solutions started their journey in the market and since then they are handling their clients so professionally. In this report, I have also included their client list that they are handling. Then I discussed about the projects on Digital marketing communication roles over old traditional marketing. The main purpose of the project is to understand that digital marketing is now booming rather than old traditional marketing and its proven. This report will give the actual view of the market. This report will make a clear statement that clients and agencies have to be more professional as well as clients have to understand about the opportunity of digital marketing and their business growth.