Internship report on Reckitt Bangladesh PLC

Abstract

The goal of this research project is to gain a deeper understanding of corporate initiatives towards brand polarizations. It also explores the marketplace initiatives being implemented in order to achieve brand goal. The research will also focus on thoughts on customer’s mind about the Reckitt Bangladesh products. To collect the proper data, a primary quantitative research method technique is used. To obtain primary research data, a series of interviews with detailed questions is used. The secondary quantitative research data is sourced from questionnaire data conducted by Reckitt Bangladesh. To analyze the data, a narrative analysis will be used for our study. The study and research will focus on understanding the thoughts and opinions of customers. The study revealed several problem areas that brand should address. Areas such as negative thoughts on brands and demotivating factors. The study intends to inform marketers and private sector businesses in identifying drivers for development when it comes to brand polarization. This is how a brand can think big and be farsighted as well, the brand will be sustaining in the business for a long term.