Prospects and challenges of digital marketing - a report on Grey Dhaka

Abstract

The internship report contrasts Grey Dhaka with the prospects and challenges of digital marketing. This term paper's main goal is to give contributors a clear understanding of what digital marketing is, how it operates, how it attracts and retains customers, and finally, what obstacles it faces. The report also emphasizes my experience throughout the internship. The lessons I have learned from the business, what I have contributed, the difficulties I have encountered, and recommendations I have for improvement both for the company and future interns. I have worked with Grey Dhaka, one of the leading marketing agencies operating in Bangladesh. I was able to understand marketing from the ground up during my three-month internship at one of the top MNC-based firms, which I believe will be essential for my future endeavors. The organization's mission, vision, and objectives, as well as its type of marketing strategy, managerial practices, Porter's Five Forces analysis of the company, SWOT analysis and workplace culture, are all covered in this study. The final attempt of the article is to undertake research into the prospects and challenges of digital marketing. Both primary (survey) and reference materials were used for this report. Even though primary sources received more attention, secondary sources were records indicated in the reference section.