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Utilization of digital platform in brand & communication in Prime Bank Limited

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorAdrita, Ummul Wara
dc.contributor.authorKhan, Nishat Saiara
dc.contributor.departmentBRAC Business School
dc.date.accessioned2020-02-03T04:05:05Z
dc.date.available2020-02-03T04:05:05Z
dc.date.copyright2019
dc.date.issued2019-08
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (pages 44-46).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2019.en_US
dc.description.abstractPrime Bank Limited is one of Bangladesh's major banks. Bangladesh's rapid economic growth and changes in people's lifestyles, behavior and other demographic variables are influencing marketing trends. In this report, I have represented an in-depth analysis of the tasks PBL has been performing based on market segmentation, marketing funnel. Furthermore, it also includes PBL’s current position using SWOT analysis. The industry today is moving towards a dynamic digital era where in order to survive and succeed, financial industries need evolve their marketing approach. This report contains types of available communication channels and the ones mostly used for campaign promotional purpose. Overall, the benefits of using the digital platform for marketing and communication purposes are outlined in this reporten_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityNishat Saiara Khan
dc.format.extent48 pages
dc.identifier.otherID 15104031
dc.identifier.urihttp://hdl.handle.net/10361/13706
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectMarket segmentationen_US
dc.subjectSWOT analysisen_US
dc.subjectPrime Bank Limiteden_US
dc.subject.lcshAdvertising--Brand name products
dc.subject.lcshBanks and banking--Bangladesh.
dc.titleUtilization of digital platform in brand & communication in Prime Bank Limiteden_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)