Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology

Abstract

The innovative technology used by Dokkho will open up many job opportunities for the people, helping recruiters find the right people for any particular job and, at the same time, opening the door of opportunity for aspiring expats. Dokkho aims to be a reliable platform that maintains the transparency and personal security of every process, starting from document collection to visa processing. This paper discusses the many branding and marketing techniques Dokkho takes in order to position itself as a recognized and trustworthy brand in the manpower business and make visa processing services more accessible to job seekers. The first chapter describes my time spent working in the marketing and branding department at Dokkho Solutions Ltd. During my internship, I focused my writing on my daily work and activities, duties and responsibilities, the benefits I earned, and the challenges I encountered. In addition, I have made suggestions and recommendations for prospective interns at Dokkho Solutions Ltd. The second chapter provided an overview of Dokkho Solutions Ltd. I elaborated on the company's operations in great detail. I also discussed the various departments at Dokkho and their respective job descriptions. I addressed the company's organizational structure, its marketing and management practices, and the business services they offer for the public. I also performed a SWOT analysis to evaluate the company's market competitiveness. The report's last chapter discusses the company's branding and marketing strategies. I assessed the significance of the strategies in the current context and the outcomes that will facilitate Dokkho's effective market establishment.