Consumer perception towards Bulk SMS for the marketing of various products/services of Robi Axiata Limited
| bracu.degree.level | Undergraduate | |
| bracu.type.group | Student Works | |
| datacite.rights | Open Access | |
| dc.contributor.advisor | Choudhury, Mr. Ahmed Abir | |
| dc.contributor.author | Antu, Fahadul Islam | |
| dc.contributor.department | BRAC Business School | |
| dc.date.accessioned | 2017-12-31T09:39:15Z | |
| dc.date.available | 2017-12-31T09:39:15Z | |
| dc.date.issued | 12/7/2017 | |
| dc.description | Cataloged from PDF version of internship report. | |
| dc.description | Includes bibliographical references (pages 8). | |
| dc.description | This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2017. | en_US |
| dc.description.abstract | The development of Bulk SMS marketing by operators to reach out to their customers regarding various products and services in Bangladesh is eye caching. The aim of this research is to get the insight of the consumer’s perception on Bulk SMS marketing by Robi Axiata limited for their products and services focused towards Robi users. I have identified three major variables that lead to consumer perception on Bulk SMS marketing through secondary research and the survey questions were developed based on that. The variables are increased frequency of Bulk SMS, age relation towards bulk SMS and message relevance to the individual consumers, also one dependent variable which is consumer perception. This research found that increased frequency and age of the consumers are the two dominant factors that have a greater influence on Consumer perception towards Bulk SMS for the marketing of various products/services of Robi Axiata Limited. | en_US |
| dc.description.degree | Bachelor of Business Administration | |
| dc.description.statementofresponsibility | Fahadul Islam Antu | |
| dc.format.extent | 20 pages | |
| dc.identifier.other | ID 13204021 | |
| dc.identifier.uri | http://hdl.handle.net/10361/8772 | |
| dc.language.iso | en | en_US |
| dc.publisher | BRAC University | en_US |
| dc.rights | BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | SMS marketing | en_US |
| dc.subject | Bulk SMS | en_US |
| dc.subject | Robi Axiata Limited | en_US |
| dc.title | Consumer perception towards Bulk SMS for the marketing of various products/services of Robi Axiata Limited | en_US |
| dc.type | Internship Report | en_US |