Possibilities of promoting consumer brands through online : a study on ACI Ltd.

Abstract

There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast. The paper is introduced with the description ACI Ltd. where I completed my 3 month internship program, starting from 21st May 2015 to 20th August 2015. The paper analyzes their organizational structure and major functions with descriptions of their business activities. Their strategies, goals, objectives, strengths, and weaknesses have also been identified. In the later part of the report I have concentrated on my topic entitled Possibilities of promoting consumer brands through online: A study on ACI Ltd. In this report I have tried to focus on various ways of digital marketing. I also tried to make a comparison between the digital and non digital marketing. Here I discuss about the benefits of digital marketing. I have tried my best to come up with the valid explanations for the results and useful recommendation. However, due to lack of sufficient practical experience regarding such Statistical analysis, the recommendation may not be the very best.