Product management system practice in retail industry of Bangladesh: a study on Sailor by Epyllion.

Abstract

As a part of my MBA academic requirement, I have joined Sailor; a sister concern of Epyllion group and an established retail fashion brand in Dhaka in their three months internship program. Based on my internship experience, I have prepared an internship report on the “Product Management System Practice in Retail Industry of Bangladesh”. As many RMG manufacturing companies and retail fashion brands in Bangladesh are recognizing the importance of forming a momentum in procurement, storage, effective usage, and distribution channel among their stakeholders and vendors, practice of product management system in retail industry is playing a significant role for them. Our economy is heavily influenced by the textile and RMG industries. Bangladeshi ‘Retail Fashion Brand’ such as Arong, Sailor and Yellow plays a vital role with the potentialities of becoming an international brand to carry the success of RMG industries of Bangladesh. I was assigned to the Product Management department of Sailor by Epyllion Group as an intern under direct supervision of the Senior Manager, Sales & Operation of EHL (Sailor). In this report, I have briefly provided the overview of the company as well as the vision and mission of Sailor. Then I have outlined the Product Management system including sales and distribution of Sailor. I also discussed about production methods, logistics management, procurement management, and working in the product management department directly over the last two and a half years with top management and mid management officials, as well as its employees. Next, I have discussed in detail my internship activities in Sailor as an intern. I have tried to integrate the knowledge effectively that I gained through my course works with my work as an intern in the company. In the final part of the internship report, I provided some recommendations, which in my opinion would help improve the employee perception of the company if implemented.