Importance of IT enabled services for enhanced branding in order to develop Bangladesh's marketing environment

Abstract

I wrote this report while working as a Business Development Executive intern at Quantic Dynamics Ltd. I compiled the report using data from a survey and observations made while working in this organization. At the beginning, my responsibilities included client relations, website development, and customization. Later, after establishing my worth, I was granted a full-time position as associate executive, where, in addition to my prior responsibilities, I was responsible for managing the company's social media page and implementing the company's Telemarketing plan. I intended to demonstrate that IT enabled services such as websites, apps, and software may help businesses improve their branding, which will help Bangladesh's marketing environment thrive. Three parts comprise the report. Each segment contains multiple sections. The first part summarizes my internship at Quantic Dynamics Ltd. and my experiences there. The second part is the Organization part, in which I include any information on the organization that I acquired or was supplied by my supervisor. Additionally, I conducted a SWOT analysis and a Porter's five force analysis in this section. The final section is the project section, in which I describe my survey and observations in detail. I conducted a 60-respondent online survey. While I was working, I observed how everything functioned and why each and every detail was significant. Finally, I concluded with a recommendation and conclusion.