A study on the effectiveness of awareness program of workshop mechanics adopted by MJL Bangladesh Limited: a field marketing practice

Abstract

This report presents The Evaluation of Awareness Program of Workshop Mechanics of MJL Bangladesh Limited. This internship report is based on the internship program that I had successfully completed in MJL Bangladesh Limited under Field Marketing Department as a requirement of my MBA program. As being regular employee in the corporate world, every hour spent in Marketing people gave me new work experience, which is very precious for my career ahead. The first part is the general introduction on MJL Bangladesh Limited and as well as the brief description of the research topic. Further the background of the study, significance of the study is discussed. Later, statement of the research problem, the objectives of the study along with the methodology and limitation is clearly mentioned. I have showed finding and provided data analysis and discussion of findings of the study based on ‘The effectiveness of Awareness Program of Workshop Mechanics’ under the supervision of MJL Bangladesh Limited. Some recommendations and suggestions have also been provided to the concerned people of MJL Bangladesh Limited to improve their decision regarding this program for the purpose of achieving desired outcome. At the end, I have included the reference and in the appendix further studies that I have not included in my report. Before drawing any conclusion based on this report it may be noted that the report was prepared in a very short time and there are lacking in the data. However, still the report should be useful for the concerned people of MJL Bangladesh Limited.