An evaluation of overall banking system of National Bank Limited

Abstract

There is a great supportive role of banking system in human society. It plays a vital role for the economic development of a country. The banking system of Bangladesh is backward, compared to many other nations. The local banks which are rendering services to mass people of the country are following the traditional system, which are no longer followed by bank in other development countries. It brings Bangladesh people to the touch of modern technology. National Bank Limited is one of the largest and oldest private sector commercial bank in Bangladesh. Adaption of modern technology both in terms of equipment and banking practice ensures efficient service to clients, 175 branches in home and 11 branches in abroad. National Bank Limited made its journey in March23, 1983 at its registered office and other branches. General banking section is the heart of banking activities because funds are mobilized cash transactions are made clearing, remittance and accounting activities are done here. It makes possible financing of different sectors. My comment is to make a good environment of financial institution like bank where people can use bank as their consultant and supervisor of financial work and risk management. As the bank is controller of business environment and economical condition of a country they should know the way of proper marketing policy and strategy. They have available products but this is limited in a branch. They should start On-line banking system to survive the competitive position. Their pricing, promotion and distribution strategy are also not satisfactory enough. They capture good position in place strategy by their 175 branches at home. The bank managers its physical evidence very carefully as’ it can have a profound impact on customers’ impression. They also design their process in such a way that leads to competitive, dynamic and very effective service delivery and result in satisfied customers. They maintain a good relationship with their customers. Maximum numbers of people have savings accounts than other accounts in NBL. Customers have average and moderate satisfaction on the quality and performance of General Banking Service. But customers have maximum reliability on National Bank Limited.