Consumers' behavior towards telecommunication operators’ services in Bangladesh

Abstract

The report has been prepared and submitted as the requirement of completing Bachelor’s degree which titled- “Consumers’ behavior towards telecommunication operators’ services in Bangladesh.” In the report, I have briefly discussed about my internship which includes my position, responsibility within the organization, my experience and challenges throughout the 3 months long internship period. In the next part, I have focused and emphasis on the organization that how it operates its day to day operations, how the different departments create a value to successfully run the organization. Besides, its managerial practices, financial performance, marketing practices, operating practices have discussed elaborately. I have elaborately explained the mission & vision Statements, culture within the organization, values to critically analyze the goals and motivations of the company. Furthermore, the paper includes the SWOT analysis to having a detailed analysis on the organization’s performance and getting the view in the competitive market. In the project part, I have explained the whole findings and the methodologies of my findings and concluded with recommendations on corresponding of the findings. The report highly focuses on “Consumers' behavior for telecommunication operator services in Bangladesh.” On the other hand, I have done the survey and analyzed the result. In this part, the report will go through that which brands the users prefer the most and the attributes for which they prefer the brand to use and purchase the particular brand. However, I could analysis which company is lacking behind from the competition in the eyes of audiences. Also included my findings, what I could explore within the survey and providing some probable recommendations.