Importance of content marketing for mobile financial service providers

Abstract

In this report, I talked about my internship experience at bKash Limited, and my contributions to the company. On top of learning a lot in the field of marketing, this internship program has also allowed me to professionally develop myself and put theory into practice. I have also mentioned the company bKash, their history and overview, along with an analysis of the overall industry. To conclude, this report also contains a study on what content marketing is and why an MFS provider should incorporate it into their marketing strategy.