Evaluate the effectiveness of sales and marketing training programs for agents and employees of digital financial service providers operating at the grassroots level: a case study on Nagad Ltd.

Abstract

As a requirement for the MBA program, this report is prepared after a 3 months internship at Nagad Ltd. “Evaluate the effectiveness of sales and marketing training programs for agents and employees of digital financial service providers operating at the grassroots level: A Case Study on Nagad Ltd.” The general responsibilities assigned to me as an intern in business strategy are described here, as well as the challenges and learnings received throughout the internship. An overview of Nagad Ltd. as the second largest fintech company in the country is described in this report, as well as the management, marketing practices, recruitment process, operations, and different services offered by the company. In order to determine the effectiveness of the sales and marketing training programs, different types of questionnaires and analyses were conducted. Moreover, they had different opinions based on the two groups. Some estimated figures are derived from company insiders to give a clear picture of the company’s service. Lastly, to find out the proper answers, recommendations, opinions, perceptions about the sales and marketing training offered by the company, and attitudes towards the acceptance of the training program by Nagad Ltd., an in-person survey was conducted among 28 random people. Finally, some limitations are drawn from the study, and some recommendations are suggested to improve the company’s service.