Measuring performance by sale of M/S. Rajib Steel Agency

Abstract

With the promise to serve to the community by making a strong and sustainable presence in the ever competitive Steel Industry M/S. Rajib Steel Agency realizes that this is high time to evaluate its overall performance. Although there is some established retail store here but M/S. Rajib steel Agency is formed to this country with new ideas. One unique proposition of M/S. Rajib Steel Agency is that it is growing rapidly and establishing their retail store in most of the major steel hubs of the capital. Yet, it is facing fierce competitions from fellow retail stores, roll mills and other wholesale and retail competitors. The competition is also coming in huge amount from the direct importers. In this paper, I have enlightened the relative position of M/S Rajib Steel Agency in the market. I found that the last year saw a decrease in both the gross margin and the net profit of the business. I have tested statistically some hypotheses to come up with some findings and recommendation. I have conducted a survey amongst the customers with the variable like pricing, promotion, distribution, product, service quality, customer relations etc. I believe that this study will help foster the business to stay in the right track.